supporting association SWISS MEDICAL Weekly

The supporting association Swiss Medical Weekly (“Trägerverein SMW”) is a non-profit organisation in charge of the Swiss Medical Weekly: It ensures the editorial independence and quality of the scientific journal and covers the editorial, publishing and development costs.

As a non-profit organisation, the Swiss Medical Weekly journal relies heavily on donations. BUE Marketing was asked to analyze the supporting association Swiss Medical Weekly’s member and donation strategy in order to improve and refine it. A new way to tell Swiss Medical Weekly’s story was implemented alongside a brand new digital sponsoring deck.

www.smw.ch