7 MARAVILLAS ARGENTINAS

7 Maravillas Argentinas is an online campaign allowing the Argentinian population to nominate, vote and select the 7 natural wonders in Argentina. The campaign is centered around the website www.7mar.com.ar which serves as a voting platform. For 7 Maravillas Argentinas we formulated the digital marketing strategy with all its facets. In addition, we were responsible to manage the execution. The solution included a dedicated website, newsletter and email marketing, display marketing, video production and social media including content as well as advertising.
The campaign was running for 1 entire year with various voting stages reflected in different designs and functions of the website. On the 7th of May the winners were announced in a event open to the national press and the representatives of the nominated natural wonders.