ART BASEL CITIES: BUENOS AIRES - MIAMI BEACH 2019
From 3-8 December 2019 Art Basel Cities brought Buenos Aires to Miami Beach with an outdoor exhibition in Collins Park. On view during the Art Basel Miami Beach show, the exhibition, ‘Disruptions’, presented six large-scale artworks by the Argentine artists: Matías Duville, Graciela Hasper, Marie Orensanz, Pablo Reinoso, Marcela Sinclair, and Agustina Woodgate.
The responsibilities for this project included amongst others: managing, producing and coordinating all marketing related assets to promote the activation in Miami Beach. Communication and coordination of marketing activities amongst the different parties such as the government of Buenos Aires and the show management team of Art Basel in Switzerland, USA and Hong Kong. The marketing assets, which were produced in English and Spanish, for this activation included: print advertising in art magazines, postcard for the exhibition, VIP and general program, photography and filming, signage for the artworks and related events such as artist talks, various newsletters, toolkit with assets for amplification of the exhibition, editorials, digital marketing campaign, and social media assets.
From 2017 through 2019, the collaboration between Art Basel Cities and the city of Buenos Aires celebrated the vibrancy of the Argentine capital’s cultural scene. Building on exchanges begun during the Art Basel Cities House in November 2017 and after a successful Art Basel Cities Week in September 2018, April 2019 brought renewed attention to the ongoing Talks Program during Semana del Arte, organized by the government of the City of Buenos Aires. In December 2019, Art Basel Cities concluded its engagement with Buenos Aires on the occasion of the public sculpture show ‘Disruptions,’ staged concurrently with the Art Basel show in Miami Beach.
Credits: Art Basel, Steven Sierra